Today’s media industries are facing fundamental challenges, which could be overcome in part through graduate innovation and entrepreneurial activity. However, it has been unclear how to best adapt entrepreneurship education (EE) to media business education. Based on reflections of our experiences of designing an entrepreneurship course for media business students, we outline the unique features of that course that would also be pertinent to media entrepreneurship education (MEE). Our findings provide valuable insights into the ongoing scholarly discussion on contextualising EE to specific fields of study and industry sectors. We designed and present a learner-centred development framework for context-specific EE programmes. This framework can also be applied to other sectors and domains that may be grappling with how to best adapt EE to meet the needs of their learners. In addition, we present a checklist for media entrepreneurship educators to consider when developing MEE courses and programmes.
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Gossel et al. (2025) studied this question.
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