Collaborative self-study: Lessons from a study of wearable fitness technology and physical activity

Highlights• Review of collaborative self-study (autoethnography and self-ethnography).• Collaborative self-study is an under-utilised method in sport management research.• Provides a general methodological review with specific examples drawn from our study.• We review ethics, benefits, challenges, opportunities, and implications of the method.• We encourage sport management researchers to consider using collaborative self-study.