Cross-sectional survey demonstrates enhanced multidimensional performance in business enterprises, indicating that sustainable procurement orientation drives strategic corporate growth.
Background: This study evaluated the causal connectivity between sustainable procurement orientation and firm performance in Ghana. Objectives: This paper sought to determine if a causal connectivity existed between sustainable procurement orientation and firm performance in Ghana. Method: This survey deployed an interviewer-administered questionnaire to obtain primary data from 500 sampled firm managers from private and public businesses, using random and purposive sampling techniques in Ghana. A Partial Least Square-structural Equation Model was used to analyse the dataset.Results: The findings established a direct significant causal relationship between sustainable procurement orientation and firm performance with multi-dimensional indicators, such as financial performance, operational performance and market performance. Managerial implications: Managers should appreciate and understand that firm performance can further be boosted if sustainable procurement orientation is envisaged as a critical resource. Originality/value: This study deployed the reasonably new concept of sustainable procurement orientation on firm performance within the Ghanaian context. It is perhaps one of the first studies to address the nexus between sustainable procurement orientation and firm performance in Ghana.
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Atiga et al. (2025) studied this question.
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