Generation Z, sometimes referred to as the iGeneration by demographers, marketers, and psychologists are a pointof research by business professionals. However, little work has been done by academicians to research thesestudents’ perceptions on various issues in a college setting.This study investigated Generation Z college students’ views regarding trust, use of social media, and related issues.The variables studied relate to current literature and key indicators representative of this generation. Collegestudents were the targeted participants. Students were surveyed in business courses after permission of the instructorwas obtained. Subsequent interviews of faculty have begun. Quantitative surveying of faculty has been initiated.The findings indicate a group with high expectations for trust in others and with dependency on social media. Theramifications for professors will be discussed.
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Catherine Giunta (2017) studied this question.