Shyness, sociability, and the role of media synchronicity in the use of computer‐mediated communication for interpersonal communication

This study analysed how university students in Hong Kong with varying degrees of shyness and sociability utilized computer‐mediated communication (CMC) technologies for interpersonal communication. As spontaneous communication can increase the workload on working memory and accentuate feelings of social anxiety, it was hypothesized that shy students were more likely to use email and social network sites (asynchronous CMC) more frequently, and instant messaging and chat less (synchronous CMC). Results from an online questionnaire provided partial support for the hypotheses and suggested distinctive usage patterns separated by media synchronicity. Moreover, the analyses revealed a significant interaction between shyness and sociability on asynchronous CMC use.