How Peer Influence and Social Media Impact on Campus Preference

Higher education in Indonesia nowadays facing a rapid change and challenges on domestic competition. Marketing has become an important aspect for higher education to get more students and long term development. At the other side, post millennials are they main target, it means higher education marketing should adjusting their strategy. This study focuses on how peer influence and social media correlated and effectively influence campus preference. The findings from this study stated that there are positive correlation between peer influence and social media to enhance campus preference in students mind. The outcome of this study will help higher education to re-adjusting their marketing strategy, especially in Indonesia.