Women's makeup careers: An interpretive study of color cosmetic use and “Face Value”

This article reports on an interpretive study of women's use of makeup in which various aspects and dimensions of women's makeup careers are examined. The primary aspects considered include trajectories of experience, the predominant ways or styles of makeup use that are reflected in a typology of individual differences, and identity construction and reflection. The varying perspectives of women with respect to women's roles as associated with makeup use are also discussed, and research implications are offered.