Gender Discrepancies in a Gendered Profession: A Developing Theory for Public Relations

This article illustrates through literature and original research a beginning theory that explains the enduring gender discrepancies in what has become a gendered field, that of public relations. A survey of public relations practitioners reveals statistically significant gender differences in hiring perceptions, salary and salary perceptions, and promotions. These data support several previous studies that have shown over time gender discrepancies in hiring, salaries, and promotions. Using theory drawn from other fields as well as original data from a series of focus groups, authors construct concepts and theoretical propositions to help explain why there are still gender differences in a field that is made up predominantly of women.