Effects of the COVID-19 pandemic on the sustainability-oriented business model of industrial companies

This study aimed to analyze the differences regarding changes in sustainability-oriented business models of Brazilian and Portuguese industrial companies due to the COVID-19 pandemic. This is a descriptive study with a quantitative approach. Data were collected from Brazilian and Portuguese industrial companies using a survey; univariate and bivariate statistics were used for data analysis. Our findings revealed that a higher proportion of Brazilian companies (44.3%) underwent a business model change compared to Portuguese companies (26.4%). The financial model and customer relationship elements underwent the most changes to the business model due to pandemic, and companies that changed their business models have sustainability embedded in their value proposition and their relationship with customers is sustainability oriented.