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Background: In Industry 4.0, technology exerts huge impacts on all aspects and functions of organizations and HRM is not an exception. Purpose: From the characterized employees’ perspective in the developing context of Vietnam, this present research examines the effects of some salient contemporary technology trends (social media, e-HRM, and data analytics) on the effectiveness of HRM practices and, subsequently, on employees’ attitudes (job satisfaction and organizational commitment). Methodology: The research uses structural equation analysis of responses from 447 full-time employees working in a variety of technologically innovative organizations in Vietnam. Finding: The research finds globally conventional and contextually characterized relationships among variables. According to employees, social media and E-HRM exert significant effects on HRM practices, while data analytics does not show a noticeable influence. HRM practices under digitalization lead to statistically significant increases in employees’ work attitudes. Originality: This present research pioneers the examination of technological effects on HRM activities and employees in developing contexts with employee perspective.
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Q. Pham (2023) studied this question.