Attracting Customer in Saudi Arabia to Buy from Your Business Online

This paper reports on an exploration of the factors that attract consumers to buy online in Saudi Arabia. Fewcompanies in that country have enabled business sites, but most of them are keen to present product informationon their sites rather than have an online sales process. According to the latest report was issued in 2010 from theCommunications and Information Technology Commission (CITC) in Saudi Arabia, there are only 8% ofbusinesses have online purchase channel; in contrast 54% of companies have websites only to present products.Accordingly, new research has been conducted to explore the attraction of customers in Saudi Arabia to buyfrom businesses online. This will assist the Small and Medium Enterprises (SME) sector, which represents 90%of companies in Saudi Arabia, to increase communication channels with its customers electronically. Aquantitative survey was conducted on a random sample of 381 consumer participants from Saudi Arabia whowere interested to buy online to see what factors would attract them to online shopping. Several factors emergedas attracting factors which were divided into organizational, technical, and cultural factors.