Filling the Void: Gaining a Better Understanding of Tablet-Based Surveys

Filling the Void: Gaining a Better Understanding of Tablet-Based Surveys online surveys on mobile devices "Survey respondents are increasingly attempting to take surveys on their mobile devices, whether researchers intend for this or not" ((Cazes et al. 2011), p. 2). Approximately 50 percent of US adults own a smartphone (Nielsen 201 2; Smith 2012), and approximately 20 percent of US adults own a tablet (Rain ie 2012).