What does this research mean for the field?

Question

Accepted Answer

Leading marketing textbooks perpetuate high-carbon business logics and disciplinary inertia through seven reinforcing feedback loops, requiring a transformative rather than incremental redesign of marketing education. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.CHALLENGES_CONSENSUS.

We don’t need no transformation: how marketing myopia is failing the climate generation

Discussion

Member takes

Overview

Key Points

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