New products tend to achieve better than average export sales. But all new products are not exportable, so managers face a problem in deciding which new products to emphasize. This study of 82 Canadian industrial goods firms shows that relative advantage is not the only characteristic to consider in judging a new product's export potential.
No takes yet. Share an insight, caveat, or question.
McGuinness et al. (1981) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: