Marketing and Public Accommodation: A Retrospective on Title III of the Americans with Disabilities Act

The Americans with Disabilities Act was implemented with the desire to make society. inclusive for people with disabilities. This attempt at social engineering has fundamentally changed the way Americans perceive disability, however much work remains to be done. This article, which focuses on Title ttt of the Americans with Disabilities Act, begins with an overview of the statute. Next, it highlights some of the relevant marketing issues of Title ttt, made salient by case studies and court cases. The article concludes with a discussion of. marketing and public policy implications for increasing accessibility to public facilities. We are keeping faith with the spirit of our... forefathers who wrote... "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable rights. " This Act is powerful in its simplicity. It will ensure that people with disabilities are given the basic guarantees... (of) freedom of choice, control of their lives, the opportunity to blend fully and equally into the... mosaic of the American mainstream. —President George Herbert Walker Bush at the signing