Answers are grounded in this paper and cite their sources.
The author focuses on criteria for assessing the economic performance of media markets using three concepts from the field of welfare economics: efficiency, equity, and externalities. He argues that the ultimate purposes of media economics research are to identify market structure and conduct elements that harm or help these three criteria, and to suggest policy changes that would improve media market performance.
No takes yet. Share an insight, caveat, or question.
John C. Busterna (1988) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: