Technology Strategy: EDI and Global Air Express

Aims to provide a model of technology strategy, which shows how firms can strategically plan for and adopt new information technology. The critical issue in managing technology strategy is to assess the role which it can play in enhancing the firm′s competitive position through improving its value activities, which can provide sustainable competitive advantage to the adopting firm and its business partners. Utilizes the competitive strategy paradigm of technology strategy to explore the strategic impact of electronic data interchange (EDI) technology using the global air express industry as an example. This industry provides an appropriate example for applying the paradigm because firms competing in global markets must successfully address many of those problems which are facing global air express firms. Other industries can learn from the experience of air express firms′ use of technology to improve their competitive performance.