What does this research mean for the field?

Question

Accepted Answer

Public administrations govern collaborations with social media influencers through specific mechanisms that attempt to balance, rather than resolve, the inherent trade-offs between commercial platform logics and core public values. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

“We would be foolish not to use influencers” – trading off public values in public-sector communication

Discussion

Member takes

Overview

Key Points

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