Innovations in table grape supply chain: economic and environmental sustainability and local policy instruments

Consumers’ preferences are important drivers for strategic firm choices for policy. Grape table consumption in the last years showed a drastic preference seedless varieties, most of them imported, negatively affected the demand local varieties. Policy instruments improving local firms’ competitiveness have aims to implement certified quality system based on advanced integrated and methods. paper presents former results of a wider study on sustainability of innovation in sector starting from the stakeholder’s opinions, analysed by a swot analysis. from an economic and environmental analysis put in evidence sector needs regional policy instruments have to solve to improve sector integration.