European Common Transport Policy and Short‐Sea Shipping: Empirical Evidence Based on Modal Choice Models

This article aims to find the determinants of mode choice decisions for Spanish full lorry and full container loads shipments to the rest of Europe in four productive sectors: agroindustry, ceramic tiles, motor vehicle parts and household appliances. To this end exhaustive fieldwork was carried out and a database constructed, including 507 observations collected from transport decision‐makers. A binary logit is used to estimate a modal choice model where the two modes considered are road transport and Short‐Sea Shipping. The estimation of the model stresses the importance of a politico‐economic evaluation of how to modify the modal split, paying particular attention to the role that can be attributed to a series of variables going beyond cost and time, which address the increasing complexity of sectorial logistics chains.