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January 1, 1968Public Opinion Quarterly

One-Sided Versus Two-Sided Communication Under Indirect Awareness of Persuasive Intent

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RRRalph L. RosnowTemple University

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Ralph L. Rosnow (1968) studied this question.

synapsesocial.com/papers/6a8595cfee60e6e86dae6564https://doi.org/10.1086/267582
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