Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA

Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next normal. Methodology. A literature review was done with Delphi-Focus Group and Analytic Hierarchy Process (AHP) under academics and professionals' supervision as SMIL experts. The survey was on 400 young Mexican SMEs' digital marketing and e-business from Jul-Sep 2021. Findings and Originality. The original findings confirm a framework with five factors, nineteen variables, 71 items, and five paths as innovation skills.