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January 1, 1997Journal of food distribution researchOpen Access

A Target Consumer Profile and Positioning for Promotion of the Direct Marketing of Fresh Produce: A Case Study

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Authors

MWMarianne McGarry WolfCalifornia Polytechnic State University

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Marianne McGarry Wolf (1997) studied this question.

synapsesocial.com/papers/6a85bad9f047f857d83dc281https://doi.org/10.22004/ag.econ.27211
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1DIRECT MARKETING IN THE 1990S: TENNESSEE'S NEW FARMERS' MARKETS1993 · 13 citations
  2. 2USING CUSTOMER SURVEYS TO PROMOTE FARMERS' MARKETS: A CASE STUDY1996 · 32 citations