The main purpose of this paper is to examine the figures of speech used Arabic political speeches as a tool of communication to gain political. The analysis of the data will mainly depend on four emotive of speech: simile, metaphor, personification, and euphemism. the study, detailed analysis of how emotive expressions are from Arabic into English, maintaining the emotive content of source texts (the written manuscript of a speech), is also examined. Syrian President Bashar Al-Assad�s political speeches are taken as a, (the Syrian President will be referred to here after as Al-Assad). explanation of possible ways of rendering the emotive expressions and effectively into English follows.
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Al-Hamad et al. (2011) studied this question.
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