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December 13, 2017Journal of Public Administration Research and Theory

Citizen-Based Brand Equity: A Model and Experimental Evaluation

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Authors

MTManuel P. TeodoroSASeung‐Ho An

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Teodoro et al. (2017) studied this question.

synapsesocial.com/papers/6a865387cdff5daddc73a88ehttps://doi.org/10.1093/jopart/mux044
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