Which factors determine water saving behaviour? evidence from spanish households

In this paper we propose to answer the following questions: What does the adoption of water saving measures by Spanish households depend on? Which factors have the most influence on water saving behaviour? To this end we have conducted an empirical study in which a binary model (probit/logit) with interaction effects between city size, educational level and climatic area, along with other quantitative and qualitative variables, is estimated using household level data. The results of this estimation, together with the evaluation of probability changes that occur when any of the qualitative factors change, suggest that the level of income, the size of the city where the dwelling is, the educational level of the reference person and the climatic location of the city are factors that influence the attitude towards saving water.