Creative industries in a European Capital of Culture

This article examines the articulation of the benefits associated with staging the European Capital of Culture (ECoC) in Liverpool, England in 2008. It is argued that relevant policy documents, and policy discourses more generally, propose a strong influential role for the operations of the ECoC upon the creative industries. Such a strong relationship, however, is difficult to evidence either at a discursive level or from the attitudes expressed by those working within the creative industries locally. The idea that the ECoC can promote broadly ‘creative’ activity is thus posited as being merely one aspect of the ECoC’s major goal of attempted city rebranding, rather than anything more substantive; nevertheless the articulation of ‘success’ of the ECoC in this regard seems entrenched.