It 's game time, and from the stands we hear the roar of tens of thousands of adoring fans of our college's team, who have paid a handsome price for their tickets. Millions more at home are watching the game on TV, and the network sends our school huge sums for the privilege of beaming beer commercials to them. Perhaps the alumni, inspired by our team's valiant effort, will send large checks to our fund-raisers.
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Barbara R. Bergmann (1991) studied this question.