How often have we heard in answer to the question "How did you enjoy your holiday?", the inevitable reply "It was simply fantastic." Perhaps, knowing the answer in advance has dulled our intellects from further investigating the fuller meaning of such an expression, namely that holidays are essentially experiences in fantasy. In the course of this article I should like to examine briefly the notion of fantasy from both a theoretical and empirical perspective, the latter being based on certain findings derived from a psycho‐sociological study of tourists' attitudes, conducted recently in Barbados.
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Graham M. S. Dann (1976) studied this question.