Identification and Small Sample Estimation of Thurstone's Unrestricted Model for Paired Comparisons Data

The interpretation of a Thurstonian model for paired comparisons where the utilities' covariance matrix is unrestricted proved to be difficult due to the comparative nature of the data. We show that under a suitable constraint the utilities' correlation matrix can be estimated, yielding a readily interpretable solution. This set of identification constraints can recover any true utilities' covariance matrix, but it is not unique. Indeed, we show how to transform the estimated correlation matrix into alternative correlation matrices that are equally consistent with the data but may be more consistent with substantive theory. Also, we show how researchers can investigate the sample size needed to estimate a particular model by exploiting the simulation capabilities of a popular structural equation modeling statistical package.