Marketing and Technology: Role of Technology in Modern Marketing

The paper is focused over understanding new developments which had influenced modern day marketing. The paper also discusses the concepts of technology which changed the perspective of marketing. When we talk about marketing and role of technology in it, we understand that new marketing concepts have changed the face of 21 st century marketing techniques. Now marketing is majorly dependent over technology, emergence of new dimension of marketing is also known as digital marketing. Digital marketing is majorly focused over marketing through digital media devices such as smartphones and computers.