Structural Changes in the Real Estate Market in Kharkiv Region

The article is concerned with researching theoretical provisions regarding the specifics of the real estate market conjuncture in Kharkiv region and analyzing structural changes in the market, as well as dynamic fluctuations in its prices. The article is aimed at studying the real estate market in Kharkiv region; determining existing problems and current tendencies of market development; elaborating a forecast and the recommendations to improve performance in this segment. Structural changes in the real estate market in Kharkiv region are considered, it is identified that the population prefers the secondary market, mainly small 1- and 2-room apartments. According to indicators of dynamic analysis, the greatest rate of price increases are observed in de-luxury and comfort-class real estate. Business class real estate figures for 2019 were negative. An analysis of mortgage loans showed an increase in the number of loans issued. The average rate of growth reaches 10,9%, but the main drawback of lending is high interest rates, which reach 25% per annum. To overcome this barrier, developers introduce various loyalty programs, which allows to leave the demand in the real estate market relatively stable. As a result of the index analysis, it is identified that prices on the secondary market increase until December and then fall until June. Significant risks are characteristic of the real estate market: unstable political situation, population migration, rising real estate prices.