A Review of the UK’s Tourism Recovery Plans Post COVID-19

The COVID-19 pandemic has wreaked global economic havoc and disrupted the lives of the majority of the world’s population, and many governments have pursued a wide range of measures to stimulate economic and social recovery. In June 2021 the UK government published a tourism recovery plan, which set out the role that it hopes to play in assisting and accelerating the tourism sector’s recovery from COVID-19 and a framework for how the government will work with the sector to rebuild and revitalise tourism within the UK. This paper focuses on this plan, and includes a short literature review, a summary of the plan, and some concluding reflections.