"White Men Can't Jump": Evidence for the Perceptual Confirmation of Racial Stereotypes Following a Basketball Game

An experiment was conducted to demonstrate the perceptual confirmation of racial stereotypes about Black and White athletes. In a 2 x 2 design, target race (Black vs. White) and target athleticism (perceived athletic vs. unathletic) were manipulated by providing participants with a photograph of a male basketball player. Participants then listened to a college basketball game and were asked to evaluate the target's athletic abilities, individual performance, and contribution to his team' s performance. Multivariate analyses showed only a main effect for target race on the measures of ability and team performance. Whereas the Black targets were rated as exhibiting significantly more athletic ability and having played a better game, White targets were rated as exhibiting significantly more basketball intelligence and hustle. The results suggest that participants relied on a stereotype of Black and White athletes to guide their evaluations of the target's abilities and performance.