This study aims to contribute to a better understanding of the innovative profile in products, an analysis of which focuses on the type of product novelty and on the degree of complexity. Spanish ceramic tile producers' innovative profile was analysed by means of an empirical study employing LBIO indicator methodology. Results show that firms that have launched more new products, that is, firms with more experience in product innovation, have a greater capacity for developing novel and complex products.
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Alegre et al. (2005) studied this question.
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