The Siamese fighting fish, of which Betta splendens is representative, is gaining popularity as judged by increasing export values and demands for novel types worldwide, especially the ornamental ones. However, relatively little is known about the bettas scientifically. In this review we cover what is known about the desired morphology and pigments, genetics, aquaculture, diseases and feeds involved in breeding bettas. We also propose breeding the bettas for domestic enjoyment and export by exploiting current knowledge of gene technology and molecular developmental biology in addition to the use hitherto of only classical genetics. Other aspects of fish culture such as feeds, disease prevention and water quality should also be scientifically studied and improved upon. Because of dwindling and worsening habitats in Thailand, more studies on biodiversity and work towards species conservation of the wild types are needed.