Dealing with the psychological well-being of mompreneurs in millennia India

Mompreneur refers to “An individual who discovers and exploits new business opportunities within a social and geographical context that seeks to integrate the demands of motherhood and business ownership.” In every decade a new set of challenges wait for the Mompreneurs[2,4] to conquer their dream by overcoming the hurdles. One such major challenge is dealing effectively with the psychological well-being and developing the art of balancing the motherhood and business ownership. Psychological well-being refers to the life moving well. It combines the factors of “feeling good” and “effective functioning”. Psychological well-being implies to the ability of an individual to manage the painful or negative emotions effectively – that which is essential for a person’s long-term well-being.Many community services and other social media groups are in existence but there is a remarkable gap in the field of academic research for the emerging community of Mompreneurs. Thus, primary objective of the paper is to explore the levels of psychological well-being experienced by Mompreneurs in Gujarat. It aims at proposing a theory which may offer a possible solution to overcome the challenges to the Mompreneurs across India. The current study is a quantitative study.