Using FAX Technology to Survey Professionals and Organizations

This study was conducted to investigate the usefulness of the facsimile (FAX) machine in survey research. Specifically, the FAX machine was used to send two-page surveys to professionals at higher education institutions while other institutions received surveys by mail. Follow-up reminder letters were also sent by both FAX and mail. Response rates were highest among institutions receiving surveys and reminder letters by FAX. Sending surveys and follow-up letters via FAX was also cost-effective. The cost was lowest when the surveys and follow-up letters were sent by FAX on a Sunday. The cost of sending by FAX on a business day was comparable to that of using regular mail service. Implications for the use of FAX technology in survey research are discussed.