Service quality is important to penetrate, build and maintain market share. The objective of this paper is to study the quality of service provided by 3PL companies. Approaches such as SERVQUAL can be used. A case study is carried out on a 3PL company. The results from SERVQUAL show that the customer values reliability such as documentation accuracy, picking accuracy and on-time delivery. Ease of communication and productivity are also regarded as very important. Quadrant analysis and gap analysis indicate that the company performance is up to the customer's expectations for most of the attributes except for on-time delivery, efficient utilisation of the warehouse and the productivity level. Areas for further improvements are also identified. The case study can serve the purpose for similar analysis in other organisations.
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Neo et al. (2004) studied this question.
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