Language in Media: A Tool for Expressing Political Views

In any society there is a link between social-intellectual (ideological) views and discursive structures in media. Therefore, it is possible to discover this relationship by clarifying appropriate discursive remedies in text analysis and eventually determining how it is and its application. Some journalists are very skillful in literature, their discussion talent and their ability to manipulate the language result in complexity in language form and also in semantic features. Many fundamental factors are involved in production and comprehension of the press texts. The main objective of the current study is to investigate some of these factors such as powers relations in the society and also political and ideological institutions in press texts. Applying a discourse analysis approach and considering news theories, this study tries to analyze French press texts and explore the ways information is transferred to the addressees through word selection. The findings of this study indicate that mass media (and newspapers) are tools for expanding the ideology in the society because, facing the same issue, they take different positions according to their interests. The investigation of how this information is transferred is possible through discourse analysis. We try to show how French express media manipulate public opinion by using different vocabularies.