The study proposes and tests a model of hotel choice behavior based on the economics of information theory which incorporates relational and core service experiences as well as search attributes. The model expands the domain of inquiry beyond the initial level attributes to the higher order latent construct and composite levels. Results suggest that hotel choice behavior of male and female guests can be represented as a global construct with three viable components. Implications of the results are discussed.
No takes yet. Share an insight, caveat, or question.
Babakus et al. (2005) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: