Noodles are a favorite food among students, many culinary names for these noodles are called unique names such as devil noodles, dower noodles. This research aims to determine the influence of price, promotion, product quality on purchasing decisions at "Mie KBR" Jember. The population in this study were consumers of "KBR Jember Noodles. Samples were taken using the accidental sampling method. The sample size of 37 respondents with the n>30 method is a large sample. Reliability tests and validity tests are carried out to test research measuring instruments or research questionnaires. The analysis technique used is multiple linear regression. The results of this study indicate that price has no impact on purchasing decisions. Promotions succeeded in increasing people's purchasing decisions. Meanwhile, product quality does not have a significant positive effect on purchasing decisions at Mie "KBR" Jember.
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Febrianti et al. (2024) studied this question.
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