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August 1, 1993Journal of International Consumer Marketing

Gift-Giving Behaviors in the United States and Japan:

Sharon E. Beatty Lynn R. Kahle Marjorie Utsey Charles F. Keown

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Abstract

The nature of gift giving and the linkage between gift giving behaviors and person values are investigated in this paper. Responses on the LOV value scale and to two gift giving scales are compared between U.S. and Japanese respondents.

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Cite This Study

Beatty et al. (1993) studied this question.

synapsesocial.com/papers/6a87ec32c61576201cfb0e7c https://doi.org/10.1300/j046v06n01_04

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