Focuses on a study about major innovation in the ISO 9000:2000 registration process. Shows that the application of the behavioural science field is an excellent strategy for businesses to use to help improve investment return on ISO 9001:2000. Reckons that, in order to maximise benefits from implementing ISO 9001:2000, companies should approach the process using an organizational behaviour strategy, to ensure motivation involving the workforce.
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Joseph Williams (2004) studied this question.
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