The Implications of Transborder Television for National Cultures and National Broadcasting: A Japanese Perspective

The influx of transborder satellite television as evidenced by the success of STAR TV has witnessed the scramble of many governments to protect their nationals from what can be termed ‘cultural invasion’ by foreign media broadcasters. Where Japan is concerned, the author contends that not only are Japanese television programmes serving domestic needs, but producers are now looking to a more international audience and are poised to compete with existing satellite television services.