Research on authenticity of eatertainment experiences from both supply and demand perspectives is meagre. This paper attempts to fill the gap by scrutinizing how ethnic-themed restaurant owners/managers use authenticating markers to create genuineness in their food offerings in the virtual cyber world and restaurant settings and how patrons share perceived authenticity of their experiences on a popular online review site (Yelp). The results indicate that patrons continue to seek experience of the “other” in objectively authentic eatertainment settings but in a negotiated manner so that it relates to their comfort and lifestyle. Suppliers, to a great extent, continue to cater to this need by offering negotiated “othered” cuisine experiences, although markers promoted to authenticate such experiences might differ.
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Chhabra et al. (2013) studied this question.
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