Impact of Covid-19 Pandemic Situation on Consumer Buying Behaviour in Indian Market- A Review

Consumer behaviour is determined deeply by cultural factors and India being influenced by social community for group activities have experienced shift in consumer buying behaviour due to covid-19 pandemic situations, changing consumption patterns of people and the lockdown resulted in panic buying behaviour rushing to stock up on essentials. Further the major sectors experiencing consumer behaviour changes including entertainment, travel tourism, newspaper, food industry, personal hygiene, small business, education, pharmacy, agriculture, and e-commerce have resulted in proactive buying behaviour, adaptability to new technologies, reactive health management, pantry preparation, quarantined living preparation, restricted living and living a life with basic requirements. The consumer companies urgently need to anticipate, so that they can make it through the current crisis and build capabilities that can meet future necessities. Therefore, in this paper we will be reviewing possible consumer changes in their buying behaviour in various sectors during covid-19 outbreak in India.