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Korean red ginseng (KRG; steamed Panax ginseng C.A. Meyer; Araliaceae) has long been marketed as a “natural aphrodisiac” and “herbal Viagra.” Surveys and market analyses suggest that augmentation of sexual function and stamina is among the most common motivations for ginseng use. However, the “regulatory monographs” and “formal health-claim approvals” have primarily approved benefits related to immune function, fatigue, glycemic control, and general well-being.1 This discrepancy between marketing narratives and documented indications raises a fundamental question: Whether KRG’s traditional and biological rationale translates into measurable benefits for specific male sexual health outcomes. Historically, ginseng has been promoted as a tonic for vitality, fatigue recovery, and general well-being rather than as a targeted therapy for erectile dysfunction (ED). However, modern marketing often groups interrelated aspects of male sexual health, including intercourse satisfaction, libido, erectile rigidity, stamina, vitality, and reproductive health, under the broad concept of “sexual enhancement.” Improvement in erectile function or intercourse satisfaction should not be interpreted as evidence of enhanced libido, as sexual desire represents a distinct endpoint that requires direct assessment.
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Zaman et al. (2026) studied this question.
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