Understanding Differences in Nonmarket Valuation by Angler Specialization Level

Using the concept of recreation specialization, we would expect willingness-to-pay (WTP) differences among participant sub-groups as an expression of increasing commitment to their activity. To expand understanding of predictable angler sub-group differences in economic valuation, a two-stage process was used to investigate WTP differences among heterogeneous sub-groups. Cluster analysis was used with a three dimensional specialization model. A zero truncated binomial regression model was applied to estimate anglers' consumer surplus values per trip. Results supported the expectation that anglers in each group placed a different value on the social benefits associated with fishing and their concerns for possible resource loss.