Facility Location Selection for B-Schools in Indian Context: A Multi-Criteria Group Decision Based Analysis

Facility location is one of the critical strategic decisions for any organization. It not only carries the organization’s identity but also connects the point of origin and point of consumption. In the case of higher educational institutions, specifically B-Schools, location is one of the primary concerns for potential students and their parents while selecting an institution for pursuing higher education. There has been a plethora of research conducted to investigate the factors influencing the B-School selection decision-making. However, location as a standalone factor has not been widely studied. This paper aims to explore various location selection criteria from the viewpoint of the candidates who aspire to enroll in B-Schools. We apply an integrated group decision-making framework of pivot pairwise relative criteria importance assessment (PIPRECIA), and level-based weight assessment LBWA is used wherein a group of student counselors, admission executives, and educators from India has participated. The factors which influence the location decision are identified through qualitative opinion analysis. The results show that connectivity and commutation are the dominant issues.